If you’re not using social media marketing to get more value from your marketing, you’re missing out

 

Should you get involved with social media marketing? The answer is emphatically YES!

There are now more than 2.8 billion Facebook users worldwise, 2.29 billion YouTube users, nearly 1.4Social media marketing, SEO and Social Media at Colchester SEO Company billion people using instagrm and 1.6 billion people on WhatsApp.  I remember back in the 2000s when people thought that social media was something only young people would do and therefore probably wasn’t much use to modern business. Times have changed and advertising on social media is huge as the audience is enormous.  Most companies know they have to have some kind of social media presence these days.

Are you still relying on old marketing techniques like mail shots and cold calling?

Are you still relying on 80’s style sales techniques to give your business the edge on sales?  Still employing telesales people/agencies to find you leads.  In this day and age, people are fed-up and jaded with the old sales approaches.  Whether you’re selling to individuals or businesses when it comes to the “heavy sell,” we’ve all seen and heard it all and we don’t want to be sold to in that way and more to the point, we now know how to to say no!   I often hear from sales people how difficult it is to close a deal the way they used to and I think it’s because most of us are just resistant to that sort of approach.  There’s a new breed of customers out there and these days most of them are researching what they want on the internet via blogs, comparison sites, engaging with friends and other businesses on Facebook, Instagram, Twitter, Linkedin and YouTube and they know what they are looking for and they can find it themselves.  So if you are not involved in Social Media you could be missing out on the customers because that’s where many of them are today.

Knowing which social media platform would suit your company is often difficult to know

The big snag is you may not know anything about it and perhaps if you do know a bit about it, do you have the time to put it into practice in a sustained and effective way.  It’s no good opening a twitter account, setting up your Facebook page half heartedly and then not having the time or the inclination to post anything, tweet anything or engage with anyone.

It takes effort and a bit of know-how to build a social media following

It takes time to build a following on social media platforms.  A lot of people set it up and then find it’s just too much hassle to continue because let’s face it, you have a business to run.  This is probably a worse approach than doing nothing at all.  Some businesses find they don’t have the technical knowledge to set up branded pages/accounts wither.

Get a joined up approach to social media marketing and your website

Finally you need a joined up approach to social media marketing i.e. have a goal, target customers in mind and a strategy.  You can link up your social media with various platforms like Hoote Suite (now quite expensive) and Meta and minimise the time you spend on it to grow your following via getting your blog out through social media and sharing interesting content.  Remember social media has a number of benefits, including brand awareness but also marketing your website and bringing customers to it.  Platforms like Instagram are particularly effective for ecommerce sites.

The downside is it does take time, some knowledge of how it all works and a strategy to get you up and running, which is where I come in.   If you really want to get a handle on this yourself then I can help you set things up and train you how to use it.  If you just want somebody else to set it up and run it all, I can do that to.  What you will get in either case is a strategy, a joined up approach to your social media marketing and regular reports on what’s happening, so that it’s working for you.   If you still find it confusing then I am happy to explain further but this is something you really should be getting involved with or you will start to feel that you’ve missed the boat.

If you require further information on social media please contact sue@thecolchesterseocompany.co.uk

Image courtesy of Alex Pace.