Have you got a website that sells your products? Continued….

SEO, Social Networking, Training and Website marketing at The Colchester SEO Company, Essex

Susan Kovbasyuk, proprietor of The Colchester SEO Company, Essex

So hopefully you’ve had a good hard look at your website and maybe found it wanting, perhaps you’ve realised that it needs a little bit of “renovation”.  If that’s the case then you might want to consider getting a quote from a web designer.  Take a look at www.themapples.co.uk

If you are feeling flush, then you could consider redesigning your website entirely.  Like everything in life you pay for what you get and you’ll see a lot of adverts for cheap websites but if you really want it to look good and certainly better than your old one, then do your research and get a good “designer” i.e. someone who designs website as opposed to someone who builds them.

Often designers work in conjunction with developers to design and build websites. Developers might be able to build you a website but perhaps the design will not be quite as slick as you would like.   So look at other people’s websites, look at your competitors’ websites, there will usually be a credit for the designer so you can find the sort of thing you like this way.  Also, do some research on the internet just to get ideas and finally consider designers that friends or business colleagues recommend. Most web designers will have a portfolio of their work on their own website.

If you can’t afford a completely new website then perhaps consider a “renovation”, again you still need to do some research to find a good designer who can tidy up and improve what you already have. In some cases what you have might be impossible for a designer to “dress up” and then your only option could be a new website.  The way your website looks is really important though and a good website not only looks attractive but functions in the way you want it to and therefore needs to be built well and optimised well.  It’s a balance really between three different factors, good website design, good web development and good SEO.

So the next two points on my checklist are things you need to think about if you have now come to the conclusion that your website needs a new look.

3.  Look at the Search Engine Optimisation whilst you’re doing this.  If the designer doesn’t offer SEO services then find someone who can do the SEO in conjunction with the designer/developer.  There are now lost of designers who offer in-house SEO and this works well as everything is under one roof.   I do believe when you are getting a new website or renovating your old one, SEO should be considered at the planning stage, i.e. layout, keywords, tags etc, news updates and future social media planning if you are not already doing something there.  Think ahead, not just about what you want to do now.

4. This is a good time to think about how your website is updated and who is going to do it.  One of the things that search engines don’t like is seemingly dormant sites, where nothing changes for months on end.  If you rely on someone else to update your site, you will often find that it doesn’t happen.  So maybe you should think about a Content Management System for your website so you or a member of staff can update it in-house.

If you require fiurther information on Search Engine Optimisation, Web Design or Social Media contact  sue@thecolchesterseocompany.co.uk

Posted in SEO

Should you get involved in Social Media Marketing?



SEO and Social Media Marketing at the Colchester SEO Company, Essex

Not optimising your website is like printing promotional leaflets and leaving them on your sideboard

Should you get involved with Social Media Marketing?


There are more than 175 million registered Twitter users. How many of these are regular users is unclear, but the number of Tweets per day has rocketed to 95 million – an increase of 250 percent”.

“Users accessing facebook via their mobile device have grown by over 200 percent. In early 2010 the figure was around 65 million, it now stands upwards of 200 million” (both statistics provided by The UK Search Engine Marketing Agency 2011)

Are you still relying on 80’s style sales techniques to give your business the edge on sales?  Still employing telesales people/agencies to find you leads.  In this day and age, people are fed-up and jaded with the old sales approaches.  Whether you’re selling to individuals or businesses when it comes to the “heavy sell,” we’ve all seen and heard it all and we don’t want to be sold to in that way and more to the point, we now know how to to say no!   I often hear from sales people how difficult it is to close a deal the way they used to and I think it’s because most of us are just resistant to that sort of approach.  There’s a new breed of customers out there and these days most of them are researching what they want on the internet via blogs, comparison sites, engaging with friends and other businesses on facebook, Twitter, Linkedin and YouTube and they know what they are looking for and they can find it themselves.  So if you are not involved in Social Media you could be missing out on the customers because that’s where many of them are today.

The big snag is you may not know anything about it and perhaps if you do know a bit about it, do you have the time to put it into practice in a sustained and effective way.  It’s no good opening a twitter account, setting up your facebook page half heartedly and then not having the time or the inclination to post anything, tweet anything or engage with anyone.  It takes some time to build a following on Twitter and the same to get people to see and like your page on facebook.   A lot of people set it up and then find it’s just too much hassle to continue because let’s face it, you have a business to run.  This is probably a worse approach than doing nothing at all.  Another angle is that it’s a good idea to brand your pages/twitter account to raise your company’s profile and you may not have the technical knowledge to do this.

Finally you need a joined up approach to social media marketing i.e. have a goal, target customers in mind and a strategy.  You can link up your social media and minimise the time you spend on it by using platforms like Tweet Deck and Hoot Suite and by linking  to  grow your following via your blog, your facebook page, your twitter account, You tube and Linkedin, with the aim of engaging with more potential customers and bringing more visitors to your website.

The downside is it does take time, some knowledge of how it all works and a strategy to get you up and running, which is where I come in.   If you really want to get a handle on this yourself then I can help you set things up and train you how to use it.  If you just want somebody else to set it up and run it all, I can do that to.  What you will get in either case is a strategy, a joined up approach to your social media marketing and regular reports on what’s happening.    If you still find it confusing then I am happy to explain further but this is something you really should be getting involved with or you will start to feel that you’ve missed the boat.

If you require further information on social media please contact sue@thecolchesterseocompany.co.uk

Image courtesy of Alex Pace.